Like other many social networks, VK allows users to send message contacts, privately or publicly, public pages, create groups and events, share and video images, audio and tag and play browser-based games.
VK is some similar to FB in its functionality and nature of usage. Individuals share photos, audio, video and text with their friend. This platform offers some additional features also to its audience such as custom audio playlists creation; ability to share videos of unlimited length (such as webinars, conference records, tutorials, and many more) and super detailed inner search capabilities. VK has 3 official languages – English, Ukrainian, and Russian, but there are other unofficial translations done by the users (including Italian, Spanish, Hebrew, Arabic, German etc.)
Many local businesses in CEE discovered the power of VK and most of them create physical presence in the social network to increase their brand exposure. Companies generate dedicated page and invest in creating communities of fans around them so they could keep continued contact with their audience. Also, due to the targeted nature of VK advertisement systems, it is very easy for businesses to publish Ads to targeted audience based on parameters like geography, hobbies, interests, education, travel, birth dates, gadgets used, demographic, etc. It allows businesses in all sizes to invest in paid campaigns.
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The biggest Russian social network VK has become the most visited website in Russia with 23 million visitors daily.
VK continues to change and introduce new rules and features. Its visual similarity to same as Facebook, running campaigns on VK requires more patience and a different approach. If you want to create a big buzz around your brand and listen to what others have to say it is definitely worth trying VK.
VK has introduced a new type of advertising: video banners.
This exciting innovation means that each time a user clicks on a small textual and visual advert a full-screen video will appear. These advert are prepared to encourage sharing of content between the network users. People can "Like" adverts, add to "Favorites" and see other people who are fond of the same videos.
Creating public pages is another significant to change is the possibility!
VK allows the changing of many groups in public pages. This makes it easy for organization and business which previously were only able to use groups to engage with their audience. It is all free to create a many public pages and any member can do the same thing. The only difference to FB is that you have to provide a phone number to get the page activated. As of today, there are thousands of public pages falling into the following categories: places, companies, small business, organizations, goods and celebrities.
It is very exciting to follow development introduced by these networks and learn about its member. Keeping in mind that VK provides many other ways for understanding how the product or brand is being popular in various regions of Russia, not simply exclusive to many and major cities.
Hopefully, new changes will make VK a more pleasant place to be allowing their members to enjoy communication with each other.
Despite all the criticism, VK will remain the most popular social network among Russian speakers, due to its main feature: free access to the massive library of video and music files.
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