Like other many social networks, VK allows users to send message contacts, privately or publicly, public pages, create groups and events, share and video images, audio and tag and play browser-based games.
VK is some similar to FB in its functionality and nature of usage. Individuals share photos, audio, video and text with their friend. This platform offers some additional features also to its audience such as custom audio playlists creation; ability to share videos of unlimited length (such as webinars, conference records, tutorials, and many more) and super detailed inner search capabilities. VK has 3 official languages – English, Ukrainian, and Russian, but there are other unofficial translations done by the users (including Italian, Spanish, Hebrew, Arabic, German etc.)
Many local businesses in CEE discovered the power of VK and most of them create physical presence in the social network to increase their brand exposure. Companies generate dedicated page and invest in creating communities of fans around them so they could keep continued contact with their audience. Also, due to the targeted nature of VK advertisement systems, it is very easy for businesses to publish Ads to targeted audience based on parameters like geography, hobbies, interests, education, travel, birth dates, gadgets used, demographic, etc. It allows businesses in all sizes to invest in paid campaigns.
If you are planning to expand aborud your business and wish to engage new audience you are in the right place.